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  • Up to 30% more conversion data
    Up to 30% more conversion data With up to 30% more conversion data, the significance of this information is growing for advertisers like Google Ads, Meta Ads and others, as it is crucial in achieving their ROAS (Return on Ad Spend) objectives.
  • Improve website speed up to 3 seconds *
    Improve website speed up to 3 seconds * Say goodbye to client-side JavaScript that hampers your website's performance. This paves the way for a significantly improved and more efficient website experience.
  • Privacy-friendly(er)
    Privacy-friendly(er) It's entirely up to you to determine what data is shared with platforms such as Google and Facebook. This approach safeguards your user's data privacy while maintaining compliance with GDPR guidelines.
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Clients who retain their crucial conversion data

Uptime >99% guaranteed

There are more and more providers of server-side tracking. Basically, the applied technique of all solutions is approximately the same. However, we go one step further. With us, the loss of data is kept to a minimum. How we do this?

  • High-performance servers with load balancing. This means that all data processing by us is spread over several servers.
  • Redundant servers. Should one of our servers fail, another server will automatically take over within seconds.

All this ensures that we guarantee an uptime of >99%. If not, money back.

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Your own monitoring software

In addition to the loss of data, we have also built a tool with which you can monitor everything yourself. In case any requests fail we store them safely using AES.

  • Error handling with automatic recovery attempts
    If it happens that we are unable to submit a request to, for example, Facebook, we save the request. We will then try again 3 times within 1 hour. If it still doesn't work, you will receive a notification via email. You (or your marketing agency) can then investigate the cause, solve it and then manually process the request(s) again.
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Pricing

By leveraging our solution and its ability to generate extra conversion data, you can expect a greater return on advertising spend (ROAS) resulting in increased revenue and cost savings. You can subscribe to our services with the confidence that you can cancel at any time.

Basic

Free

  • Top-tier servers (NL) Top-tier servers (NL)
  • Error-handling software Error-handling software
  • Max. 100.000 hits per month Max. 100.000 hits per month

Medium

$29,- /month

  • Top-tier servers (NL) Top-tier servers (NL)
  • Error-handling software Error-handling software
  • Max. 500.000 hits per month Max. 500.000 hits per month

Extra Large

$99,- /month

  • Top-tier servers (NL) Top-tier servers (NL)
  • Error-handling software Error-handling software
  • Max. 5.000.000 hits per month Max. 5.000.000 hits per month

Need more containers or hits?

The Server Side subscription plans we offer are partially based on the number of hits generated by your website or webshop per month, which can be verified through Google Analytics. For detailed instructions, please download our whitepaper. If your website generates more hits or requires multiple containers, please reach out to us for a personalized quote.

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Benefits of Server-Side Tracking

Are you noticing a decrease in the amount of data you're receiving from your Facebook pixel, Pinterest pixel, or Google Analytics (4) reports? This could be due to a significant number of your website visitors blocking third-party cookies, either intentionally or through browser settings.

What Are Cookies?

Cookies are small data files that store information about your preferences on your computer, mobile, or tablet. There are two types of cookies:

  • First-party cookies: Created by and stored on the webshop you visit.
  • Third-party cookies: Created by third parties, such as Google and Facebook, and can be used by multiple advertisers. Data captured by third-party cookies is not only available to the webshop owner but also to other advertisers and can be passed on to other parties.

Why is Blocking Third-Party Cookies a Problem?

Advertising platforms rely on algorithms that require training, accomplished by tracking conversion-enhancing actions, such as purchases or adding items to a shopping cart. However, if third-party cookies are blocked, less data is collected, leading to a less well-trained algorithm and ultimately poorer performance.

Our Solution: Server-Side Tracking

With server-side tracking, you can create your own tracking server where data is collected first before it is passed on to third parties. By setting up the tracking server on your own subdomain, such as data.yourdomain.com, browsers recognize this as first-party data collection, which reduces the likelihood of cookies being blocked. With server-side tracking, you have more control over which information is shared with third parties. Our comprehensive server-side tracking solution includes setting up a GTM Server Side container, registering it on our dedicated data collection servers (with fallback servers in case of downtime), making necessary changes to your current GTM Client Side container (if applicable), and providing documentation to create a subdomain for data collection.

Full Service

Our total server-side tracking solution includes:

  • Setting up a GTM Server Side container for you.
  • Registering your GTM Server Side container on our dedicated data collection servers, with one or more fallback servers (in case our primary server is down).
  • Making necessary changes to your current GTM Client Side container (if applicable).
  • Providing you with documentation to create a subdomain where the data is collected.

Pros & Cons

  • Pros:
    • More comprehensive data collection
    • Increased control over shared data
    • Enhanced performance for your website or webshop
    • Future-proofing against the blocking of third-party cookies
  • Cons:
    • Our solution incurs a cost while Client Side Tagging is free
    • While our solution does offer more control over data sharing and can ensure GDPR compliance, it may not be an immediate privacy-friendly solution.

Become a reseller

As an SST reseller, you have the opportunity to offer your customers a game-changing solution. Our monthly invoicing system includes a 20% wholesale discount, making it easy for you to earn a profit while providing top-notch service to your customers. You can choose your preferred invoicing method, ensuring a hassle-free experience for both you and your clients. Join our reseller program today and start taking advantage of this exciting opportunity!

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